An exclusive network of 65+ master artisans, each recognized with the highest honors of the land, including Padma Vibhushan, Padma shri, Shilp Guru and National Awards. They are the torchbearers of India’s cultural legacy, preserving rare heritage crafts and techniques that date back centuries.
”‘Naayaab’ is a conscious space that aims to regenerate & rejoice in the glorious legacies of heritage Indian arts & crafts.
A tribute to India’s rarest art forms and the legendary hands that keep them alive. Naayaab is a one-of-a-kind platform that curates heritage crafts of India at their finest. Region-specific traditions passed down through generations. Every creation here is more than beautiful — it is timeless, rooted, and soul-rich.
From palaces to private collections, Naayaab celebrates craft as legacy, connecting the finest living artisans with connoisseurs who seek authenticity, excellence, and meaning.
“We don’t just showcase art. We honour a lineage.”
Crafting a legacy
A glimpse of
The Masterpieces
Naayaab brings masterpieces from over 80 locations across India covering 30+ heritage art forms.
Celebrating Excellence
Bringing together the best of our heritage, for the first time ever
Crafting a legacy
Handicrafts are India’s second-largest source of livelihood, with over 200 million artisans shaping its cultural backbone. These creators hold centuries — even millennia — of tradition in their hands, crafting masterpieces that carry the soul of our heritage. At Naayaab, we celebrate these living legacies, bringing their brilliance to the world with respect and care.
”Naayaab is a revival of the historic spirit of art patronage, bringing together its practitioners and connoisseurs in one space, while shifting the narrative around traditional Indian crafts - to elevate them to the top of the global art pyramid.
122
Masterpieces
45
Crafts
67
Artisans
A tribute to Bharat’s rich art & craftsmanship
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