India’s heritage arts constitute the country’s second-largest source of livelihood, engaging more than 200 million people. Since 1965, the Government of India has honoured the foremost artists of these traditions for their exceptional mastery. They remain custodians of India’s deepest cultural riches—carrying unbroken legacies across centuries and millennia, and embodying them in masterpieces of material, technique and form. Yet their rightful place within the highest spheres of art, in India and globally, remains to be established.
”Rare in origin. Exceptional in expression.
Enduring in legacy.
Naayaab is a purveyor of exceptional objets d’art by India’s most celebrated artists —custodians of artistic traditions and family legacies refined over centuries.
Naayaab exists at the level of provenance. Each work is singular, traceable to the hand and lineage of its maker, and presented not as décor, but as an heirloom of enduring artistic and cultural significance.
“We bring the legacy of the master into the world of the collector.”
Heritage Arts & Crafts – Custodians of India’s Culture
A glimpse of
The Masterpieces
Naayaab brings masterpieces from 22+ states across India covering 65+ heritage art forms.
Celebrating Excellence
Bringing together the best of our heritage, for the first time ever
A New Order of Indian Art
India’s first network of the foremost awardee artists, including recipients of the Padma Vibhushan, Padma Shri, Shilp Guru and National Awards, representing over 65 heritage art forms across 22 states. Conceived as a platform for the Masterpieces of India, Naayaab moves these traditions beyond the language of preservation and into the realm of aspirational acquisition, serious collecting and global artistic recognition.
Naayaab Showcase
Large format showcases (3 days, 100+ masterpieces, 500 UHNI guests)
Naayaab Privé
Private evening showcases (20+ masterpieces, 50 UHNI guests)
Naayaab Bespoke
Commissioned works – Luxury residences, offices and hotels
”Naayaab marks a new era of Indian art patronage—where the country’s greatest living artists meet discerning connoisseurs, and heritage masterpieces claim their rightful place at the pinnacle of global art.
150
Awarded Master Artisans
5000
Associated Artisans
65
Heritage Art Forms
22
States
